Change is often an indispensable catalyst for innovation and growth. With this in mind, we decided to experiment by implementing a unique idea in our company: role-switching for a month. We encouraged our employees to swap roles with their peers to foster empathy, broaden horizons, and stimulate innovation. Still, parts of equivalent expertise were givenRead more
Blog
When we think of the term blogger outreach, what comes in mind ? Reaching the blogger, getting noticed and what not. But have we ever thought how randomly out of nowhere these blogs, bloggers and blog posts are getting the hype. Few months earlier, we haven’t even heard about the blog and suddenly that blogRead more
Designing a productive, modern marketing environment is an intricate question, with an intricate answer, as it depends on your particular situation, like – Whether you are in B2B or B2C? Whether you are selling directly to end users, selling online or selling via channels? Whether you are in retail or eCommerce, or may be both?Read more