Yesterday we attended Google Partners Event at Taj Palace Hotel New Delhi. The highlight of the event for us was the one to one sessions with Google Experts on Adwords :-

• AdWords policy
• Billing
• Product Issues
• Campaign Performance and
• New Business Acquisition

This session was the main highlight for the day as we could have one on one with the concerned people and clear the doubts. Policy and Billing was the main area we were looking forward to and we had quite an insight into the things and their working.

During the day there was also master class with David Booth of Cardinal Path and the major areas covered were :-

• Smart tools and techniques to grow your agency business
• Demonstrating value to your customers using business KPIs
• Deep-dive into Google Analytics to improve campaign performance

Loved the way David bought forth the points which should be kept in mind if you want the agency to grow. How to manage the sales and how to make everything into a perfect process so that it can run like a well oiled machinery. The first part of the master class was very relevant with the current working which we are looking to expand and gave us good pointers.

The second half of the class was dedicated to Google Analytics and how they can be used to increase the effectiveness of campaign performance not only via Google Adwords but for mediums like email marketing, social media and to some extent offline marketing as well. David gave a deeper introspect of how Analytics as a whole can help us in checking each medium effectiveness and how we can make more sound business decisions by right interpreting the data.

So a good day spent at the event and hope to have some more in future.